Official Website: https://www.midea.com/us/
About
Company Overview
GD MD HOLDING CO., LTD. is a prominent manufacturer based in Shunde, Guangdong, renowned as one of China’s “Top 100 Counties.” Established in 1968, Midea has evolved into a significant conglomerate primarily focused on household appliances, while also engaging in sectors such as real estate, logistics, finance, and highway maintenance equipment.
History & Background
Midea formally entered the household appliance industry in 1980, adopting its brand name in 1981. Transitioning to a nongovernmental enterprise in 2001, Midea significantly expanded its market presence through strategic acquisitions, including Hefei Royalstar and Guangzhou Hualin in 2004. With total assets of approximately $16 billion and a workforce of 65,000 employees, Midea has established itself as a leader in the household appliance sector.
Products & Services
Midea boasts an extensive range of products, including residential and commercial air conditioners, central air conditioning systems, electric fans, cookers, refrigerators, microwave ovens, washing machines, and various small household appliances. The company has developed comprehensive production chains for air conditioners and microwave ovens, making it a key player in the small and kitchen appliance markets. Additionally, Midea manufactures accessories such as compressors, electric motors, and magnetrons to support its diverse product offerings.
Quality & Innovation
Midea is committed to high-quality standards and innovative production methods, ensuring that its products meet the evolving needs of customers. The company has received numerous accolades, such as being named an Advanced Nongovernmental Enterprise of Guangdong and ranking in the Top 200 Enterprises for export value in China. Midea’s dedication to quality and innovation positions it as a trusted brand in the competitive household appliance industry.
Mission & Values
The core mission of Midea is to enhance customer satisfaction through reliable and innovative products. The company places a strong emphasis on sustainability and technological advancement, striving to lead in both quality and efficiency within the industry. Midea’s vision for the future includes expanding its global presence and continuing to develop cutting-edge solutions that improve the lives of consumers worldwide.
Additional Information
Midea has a well-established marketing network throughout China and has extended its reach internationally with subsidiaries in countries such as the United States, Germany, Japan, Canada, and Russia. The company’s production bases cover nearly 10,000 acres, demonstrating its vast operational capabilities. Future plans may include further expansions and innovations, which will be detailed as more information becomes available.