About

Company Overview

GUANGDONG ZHANJIANG HOUSEHOLD ELECTRIC APPLIANCES, part of the China Hongpai Enterprise Group, is a prominent manufacturer based in Zhanjiang City, a notable coastal city in China. The company focuses on the production of home appliances, electronics, and a range of other industries including telecommunications, finance, and advertising.

History & Background

Founded in 1976, Guangdong Zhanjiang Household Electric Industry Corp. has established itself as a leader in the home appliance sector, particularly in the production of electric rice cookers. The company gained international recognition by exporting its products to over 80 countries, and in 1991, it was designated as an �Electro-mechanic products export base in P.R. China.� The introduction of fully automated production lines from Germany in 1996 further enhanced their manufacturing capabilities, leading to a production rate exceeding 99% for their electric rice cookers.

Products & Services

Guangdong Zhanjiang offers a comprehensive range of household electrical products, including large appliances such as air conditioners, energy-saving refrigerators, and washing machines, as well as small appliances like water purifiers, electric fans, and juice extractors. The company caters to diverse customer needs through its portable products, which include shavers and electric wind blowers. Over the years, they have expanded their product line to include various innovative and efficient household solutions.

Quality & Innovation

The company adheres to strict quality assurance standards, having achieved ISO 9001:2000 certification. Their electric rice cookers were recognized as �Products exempt from national quality surveillance inspection,� showcasing their commitment to quality. Guangdong Zhanjiang is known for its innovative manufacturing processes and cost control strategies, which have positioned them as the largest electric rice cooker production base in the world.

Mission & Values

The mission of Guangdong Zhanjiang Household Electric Appliances is to deliver high-quality home appliances that enhance consumer convenience and satisfaction. The company values innovation, customer focus, and operational excellence, aiming to expand its global footprint while maintaining sustainability and technological advancement in its product offerings.

Additional Information

In 2004, the Hongpai electric rice cooker was recognized as a Chinese famous brand, and the company has been listed among the four largest household electric enterprises in China since 2002. Guangdong Zhanjiang continues to grow by investing in high-tech production bases and diversifying into various industries. As they move forward, the company aspires to elevate its status on the global stage with a focus on innovation and quality.