About

Company Overview

SHANGHAI PHOENIX IMP.EXP.CO., LTD., known for its renowned trademark Phoenix, is a leading manufacturer and exporter of bicycles in China. With a strong focus on quality and innovation, the company has established itself as a prominent player in the global bicycle market.

History & Background

Founded in the 1960s, Phoenix boasts over 40 years of exporting experience and has become a symbol of Chinese craftsmanship in the bicycle industry. The brand is recognized as one of China�s top ten trademarks and has been registered in 104 countries. Over the years, Phoenix bicycles have been bestowed upon foreign heads of state as national gifts during official visits, highlighting their esteemed reputation.

Products & Services

Phoenix specializes in a diverse range of bicycle models, catering to various markets across Southeast Asia, the Middle East, Africa, and the Americas. The company’s production methods emphasize adaptability to market demands, ensuring a robust selection of high-quality bicycles designed for different consumer needs. They have established trade agents in key markets such as Indonesia, Ghana, and Dubai, along with a sales network spanning over 30 countries.

Quality & Innovation

With a commitment to excellence, Phoenix was among the first in the industry to achieve ISO 9001 certification (Edition 2000). The company employs a quality-assortment-service integration model, focusing on continuous innovation and scientific development. This approach not only enhances product quality but also strengthens its competitive edge in both traditional and emerging markets.

Mission & Values

Phoenix is dedicated to fostering strong partnerships with customers, both domestic and international, through a dual-win philosophy. The company values sustainability, customer satisfaction, and technological advancement, aiming for stable and healthy growth in the future. Phoenix continually seeks to expand its market presence while adapting to the ever-evolving demands of the global bicycle industry.

Additional Information

Having earned over $60 million in annual exports and expanding its reach into the American, Japanese, and European markets, Phoenix is poised for continued growth. The company�s strategic focus on building trade relations with large chain supermarkets in developed countries further enhances its market position. As they look to the future, Phoenix remains committed to innovation and customer engagement, ensuring a strong legacy in the bicycle manufacturing sector.